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Hello, I'm Urvi Trivedi.

As a designer, my world revolves around communication – it has become my most important skill visually, intellectually, and emphatically.

In my career, I've worked with humble start-up brands, revitalizing tired ones, creating brand communications, and creating compelling digital experiences led by bespoke strategies born from collective ambitions.

PRESENTLY working at CAE.

APPROACH.

Designing
with reason

Within our line of work, we have become so ingrained with technology that we perceive consumers as tools who create data and their emotions as data points.

Therefore, I aim to create digital experiences that are more emotional and personalized rather than impersonal and transactional – striving to craft the final product that reflects the human experience based on the brand's essence, cultural insights, and analytics rather than just data.

CX / UX
  • User Interviews, Surveys
  • Information Architecture
  • Segmentation & Personas
  • Journey Maps
  • Wireframes & Lo-Fi Prototyping
UI & AUDITS
  • Icons, Illustrations
  • Dev-Ready Mocks
  • Prototyping
  • Accessibility & Usability Audit
  • Scalable Design Systems

DESIGNER. COLLABORATOR

Selected projects

Since my recent work is under NDA, take a glimpse at a few of my past projects.

PASSWORD PROTECTED

How might we create a Frictionless online claim submission process?

Crafting less intimidating online claim submission experience while they are facing unpleasant circumstances.

PASSWORD PROTECTED

How might we build a scalable design system for cross-functional platforms?

Crafting less intimidating online claim submission experience while they are facing unpleasant circumstances.

PASSWORD PROTECTED

How can we build a safer community?

Crafting less intimidating online claim submission experience while they are facing unpleasant circumstances.

PASSWORD PROTECTED

How might we build a scalable design system for cross-functional platforms?

Crafting less intimidating online claim submission experience while they are facing unpleasant circumstances.

Online Claims Submission

How Might We Create A Frictionless Online Claim Submission Process?

How Might We Build A Scalable Design System For Cross-Functional Platforms?

How Might We Build A Scalable Design System For Cross-Functional Platforms?

How Can We Build A Safer Community?

The Portraits