Braze Energy Drink

Web platform where you can customize your shoes online.

A holistic project which involves the ideation, design and creation of a new packaging system for an existing brand of our choosing and a strategic coordination among team members.

The concept of our brand Braze (Energy drink) is targeting the female audience unlike other brands. Going with the literal meaning of the term Braze our team captured the notion of ‘Born to be Wild’ transforming the girl into a predatory animal showing the animal instinct within.

This project had a three person design team.

Client: Student Project
Services: Packaging, Art Direction