Saint Archer’s Brewery

OBJECTIVE
To create a three stage advertising campaign for Saint Archer Brewing Co., in order to explore new markets.

SOLUTION
The overall advertising theme for Saint Archer Brewing Company is to connect with the audience at an emotional level. The poster and storyboarding for the commercial are based on humor. But, the final campaign invites the audience for a thrilling #BEERFACTOR challenge; that is partnered with Fear Factor.

Client: Student Project
Services: Design, Art Direction, Campaign

Posters

Campaign